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Consumer behavior and awareness are changing as more people accept alternative and sustainable mobility modes. In fact, over 150 cities in Europe have already created access regulations for low emissions and pollution emergencies.Ĭonsumer behavior. Many urban areas are also implementing access regulations for cars. Paris announced it will invest more than $300 million to update its bicycle network and convert 50 kilometers of car lanes into bicycle lanes. Beyond such mandates, most governments are also offering EV subsidies.Ĭities are working to reduce private vehicle use and congestion by offering greater support for alternative mobility modes like bicycles. The European Union presented its “Fit for 55” program, which seeks to align climate, energy, land use, transport, and taxation policies to reduce net greenhouse gas emissions by at least 55% by 2030, and the Biden administration introduced a 50 percent electric vehicle (EV) target for 2030. Regulators worldwide are defining more stringent emissions targets. Governments and cities have introduced regulations and incentives to accelerate the shift to sustainable mobility. The current opportunity to transform the way we move fundamentally results from changes in three main areas: regulation, consumer behavior, and technology. This article is a collaborative effort by Julian Conzade, Andreas Cornet, Patrick Hertzke, Russell Hensley, Ruth Heuss, Timo Möller, Patrick Schaufuss, Stephanie Schenk, Andreas Tschiesner, and Karsten von Laufenberg, representing views from the McKinsey Center for Future Mobility.

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